Greetings travelers!  Recently, I have assisted three separate groups of clients who inadvertently paid significantly more by clicking the very first link that appeared on Google when searching for "UK ETA." Unfortunately, this is a common pitfall that can lead to unnecessary expenses.

🎯 The key point to remember is this:
You should only apply for your UK Electronic Travel Authorization (ETA) through the official UK government website, which ends with gov.uk. The official application fee is £16 (approximately $21 USD). If you encounter a website charging more than this, it is almost certainly a third-party vendor imposing excessive processing fees — which can amount to $100 or more. 

While these sites may provide a legitimate ETA or visa, the additional fees provide no added benefit. Your safest and most economical option is always to apply directly via the government portal.

📲 The Simplest and Most Secure Method to Apply for Your UK ETA:

1. Download the official UK ETA app or visit the UK government’s official website to begin your application. Click HERE
2. Follow the instructions carefully and complete the application personally. 
3. You will need the following:
   1. A clear photo of yourself for the application (selfies are acceptable) 
   2. Your valid passport 
   3. Access to your email account for updates 
   4. A payment method for the £16 application fee

Upon submitting your application, you will receive a confirmation notification. Approval or rejection typically occurs quickly—often within minutes, though the government allows up to three days. The most common cause for rejection is unclear or blurry photos, so please ensure your images are clear.

Once approved, your ETA is electronically linked to your passport; therefore, there is no requirement for a physical visa stamp.

💡 Professional Advice: If you are uncertain or require assistance, please contact a trusted travel professional—such as myself—to guide you through the process and help you avoid unnecessary costs and complications.

Wishing you fun and safe travels!